The benefit of the internal linking tool is to provide internal links from articles that have been ranked on the first page, to other articles on your website.
This article could be an article that was recently posted, or an old article that still hasn’t ranked in the Google search engine.
Articles that have entered the first page of Google are assumed to have enough power. Usually internal links from these articles are able to raise the ranking of new articles on Google.
How to determine the ideal internal link source article?
You can use Ahrefs to view articles that have entered the first page. Or you can also use the free Google Analytics tool or the Google Webmaster Tool (Google Search Console).
- Using Ahrefs:
- Enter your website into Site Explorer on Ahrefs.
- Click the Top Pages
- Choose an article URL that is on the same topic as the article you just created, as a place to store internal linking.
- Using Google Analytics:
- Click the Acquisition – Search Console – Landing Pages
- In the Clicks column, sort from largest.
- Choose an article URL that is on the same topic as the newly created article, as a place to store internal linking.
- Using Google Webmaster Tools:
- Click the Search Analytics menu – check the Position option – select the Pages
- In the Clicks column, sort from largest or it can be from the position column.
- Select the article URL and do the same steps as above.
Search Internal Link Source Articles with Google Analytics
You can use Google Analytics for tracking visitors on your website, or you can also use other services such as Yandex Metrica, Histats, Jetpack, Stats Counter etc.
Here you will find articles that have the potential to be used as sources of internal links.
- Open Google Analytics website.
- Open the Acquisition – Search Console menu, and then click Landing Pages.
- Setting the data to the last 30 days (in the upper right corner).
- Setting to display 50 results. (show row menu at the bottom, select 50).
- Sort by largest to smallest.
What you can do from the data above is to choose articles for internal link sources, the goal is to increase the rank of other articles on Google.
You can choose the article with the largest number of clicks data as a potential source of internal links. Usually the power is enough to increase other articles on your website.
How to use it:
- Select the articles that you will insert internal links.
- Insert a link to another article that we want to increase its ranking in Google search results.
- Try to insert the link as natural as possible so that it invites clicks from visitors.
- Use the main topic or the main keyword of the article that we want to raise as the anchor text of the link created.
Notes: use a variety of anchor text.
Suppose you create an internal link from 10 articles. As much as possible not all of them use the same anchor text. For example, we use the main keyword as anchor text in 5 articles, and the rest use variations of the main keyword.
The number of internal links that point to a single article.
There is no standard guide, depending on the quality of the website. As an initial guide, you can create internal links from 10 articles first, and then see the results. If not, then add more.
You can also see what keywords are ranked by an article on your website. Click on each landing page, then the keywords will appear what the article is ranking for.
Potential place to save CTA (Call to Action)
If you have several landing pages, selling articles, affiliates, etc. then articles with large clicks can be a potential place to channel visitors who come to your landing page.
Just put your CTA in a strategic place for the article, for example after a paragraph, under an image, etc. If necessary, you can use heatmaps, such as Yandex Metrica, Smartlook, Clickheat, etc.
Can internal linking tool be used for new websites?
Of course, it can. You can monitor newly created websites, see which articles have started ranking on Google, and use them as an internal source of links to other articles or to new articles.
Ideally, start optimizing this way if your website already has enough visitors per day, at least 50 visitors and above. But if you want to start from scratch, that’s fine.
Searching for Internal Link Source Articles with Google Search Console
If the above has discussed how to use Google Analytics, now here you are using data from Google Search Console.
There are slight differences, but basically it’s the same thing.
Here you look for articles on websites that have backlinks (links from other websites).
You can choose articles that have many backlinks as potential sources of internal links, to become internal links to other articles.
You can also choose articles that have backlinks from certain websites that have high Domain Authority.
This is because articles that have a lot of backlinks or those that have backlinks from high DA PA websites have strong power to increase other articles on our website. So it is very suitable to be used as a source of internal links.
How to do Google Search Console internal linking tool:
- Open Google Search Console.
- See menu Search Analytics – Links to Your Site.
- There are two columns of data, first you see which articles get the most backlinks.
- Click the More menu in the Your Most Linked Content
- In the Your Pages column will appear which articles have backlinks.
You can prioritize articles with enough backlinks as a place to store internal links to other articles that you want to optimize on the website.
Curious which websites provide backlinks to the article? Just click on the link to your website page in the Your Pages column, a list of websites will appear that provide backlinks to that page.
Continue to click the desired domain, then a list of pages will appear that provide backlinks to your website.
You can also choose certain articles that have backlinks from websites that are considered good sources of internal links.
Then click on the domain that you choose, which articles will appear on our website that get backlinks from there. Now if you click on your article list again, it will appear from which page on the website the backlink is located.
Please note and use it as an internal link source as well later.
Using Google Analytics as above, it is usually fast to index new articles and lower the bounce rate (in addition to boosting the ranking of the target article).
Using Google Search Console, this is more about spreading links from backlinks that you get.
So far, the effect is equally able to increase other articles that you want to optimize.
Are there any other benefits of internal linking tool?
Well, if you like to do outreach to get backlinks, you can use the tricks and data in this article as well.
- Look for websites that provide backlinks to your website, see which articles the backlinks come from.
- See who wrote the article; direct admin or author/contributor (usually from big websites).
- If the admin is direct, you can contact via the contact page. If the author/contributor, find the email address if there is one.
- See other articles on your website that are on the same topic with other articles on the website that previously provided the backlink.
- Contact the admin or contributor. Say thank you for mentioning your website in the article, continue to let them know if you also have other articles on the same topic as the web article.
- Offer yourself as a Guest Post; this is the basis of link building using contextual backlink techniques.
Finding Internal Link Sources with Google Index
Here you take advantage of articles that already exist on the website, search for existing phrases/keywords, and immediately use them as anchor text for internal links.
For example, you make an article about the Internal Linking Tool tutorial.
After you finish making the article, then you look for another article that you will save an internal link to the newly created article.
Search directly in the Google index with the search operator keyword article site:WordPresshostplans.com.
Then you just have to open the article, then edit it and add an internal link to the article you just made.
Getting to Know the Silo Structure
Well, there is one term that is closely related to internal linking tool optimization techniques.
In simple terms, a silo structure can be said as a way of doing internal links between articles on one website, grouped based on the same topic of discussion.
That’s the point. Usually those who use a silo structure have their own way/system. Some are really stiff, there are no links to other pages except for one topic, there are no related posts from articles.
There is also a simple one, just use the internal link in the article.
The reason is because so as not to reduce the user experience of visitors, so that visitors remain comfortable when visiting your website.
What are the Benefits of Silo Structures?
There are several benefits of using a silo structure on your website:
- Better Topic Relevance
Your article will only provide internal links to other articles that are still on the same topic. Usually later it will increase visitor interaction on your website, and in the end make your website rank better in search engines.
- Easier to Rank
The combination of strong topic relevance with structured internal links will make your articles easier to rank on the main page of Google.
- Link Juice
When given a backlink (to the homepage, main article, or supporting article) other articles also go up, although differently.
- Save backlinks
Usually it doesn’t take too many backlinks to rank on one topic. Of course, it also depends on the level of competition.
Is using a silo structure when building a website mandatory?
Not mandatory. It’s just that the benefits are quite pronounced when using a structural silo. But, it’s not a problem either. Enough with relevant internal links, the results are also good.
Part of Structural Silo
In general, there are three things that make up a silo structure on a single website:
- Main Content/Article
This is an article with a topic that you are targeting to rank in search engines. It could be a topic with a large number of searches, it could be a sales page, or anything else that you think is important.
- Supporting Content/Articles
This is another/additional article that has a topic related to the main article above.
- Internal Link Schema
Each supporting article provides internal links to the main article, and to additional articles. Optionally, the main article can also provide internal links to supporting articles, if deemed necessary.
How to Apply Silo Structures on the Website
There are two ways that can be done, adjusting to the condition of your website as well.
- Optimization of the Silo Structure on the Existing Website
Do grouping articles based on the same topic. In the same topic group, select an article as the main article. You can choose based on the largest search volume on Google, based on the articles that have the most visitors, etc. Create internal links between articles on the same topic, also create internal links for each article in that topic, leading to the main article. Repeat the above steps on other topics.
- Optimization of the Silo Structure on the New Website.
For the application of a silo structure on a new website, it is usually easier. This is because the content has not yet been created, so you can make plans from the start. In addition, it is also easier when creating internal links later.
The application of the silo structure on the new website is closely related to the way of keyword research. Basically, the keywords that you collect are grouped first based on the same topic. Next, determine which keywords you make the main topic/article, and which keywords are the supporting topics/articles.
Example of Silo Structure Application
For each main keyword, you prepare several supporting keywords that are still in one topic. You can see an example below.
Main keywords: WordPress Hosting
Supporting keywords: shared hosting, managed WordPress hosting, Bluehost managed WordPress, Namecheap web hosting, etc.
All the supporting keywords are used as the topic of a separate article.
The bottom line is what you do when planning a silo structure on a website:
- Prepare some key articles.
- Prepare supporting articles. Each main article needs a minimum of 4-6 supporting articles.
- One main article + supporting articles are considered as 1 group (silo).
- Do internal links between each supporting article in 1 group (silo).
- Each supporting article provides a link to the main article, with varying anchor text. For example, 50% use the main keyword anchor text, the rest anchor text uses variations of the main keyword.
- Optional: the main keyword article can also provide internal links to relevant supporting articles.
One of the easiest tips in practicing internal linking/simple silos with strong topical relevance is to use listicle type articles for keywords/main articles.
The definition of topical relevance is that articles that are made still cover the same topic.
Examples of topical relevance:
- Main keyword: internal linking tool for SEO
- Listicle Article: 10 Internal Linking Tools for On-Page SEO
In this simple way, a group of main articles and supporting articles will have strong topical relevance, with good internal links on the same topic.
The main benefit is that the targeted keywords go up faster and last longer on the first page of Google.
This does not apply only to the main keyword, but the supporting keywords as well.
You will benefit both ways. The main article is on page one, supporting articles are usually pushed up. If the supporting articles enter page one first, the main article will slowly rise as well.
Overall, if one topic can be mastered by your website, then ranking on the main Google page will be easier.
From the above article, there are several conclusions:
Internal linking tool are one of the best practices that are recommended to do when you build a website.
It’s easy to do, and the results are great.
Internal linking tool have many benefits, one of which can speed up your website articles ranking in the Google search engine.
Silo structure is the same as internal links, only grouped by relevant topics.
Silo structure schemes are not mandatory for use on your website.