You as a loyal Google user certainly often use Google Search Console, but there is nothing wrong with using Bing Webmaster Tools for your website.
Bing is a search engine that is widely used after Google with the second largest user in the world.
Bing traffic potential is also fairly high, Bing has at least 1 billion traffic per month. You can submit sitemaps, URL submissions, view SEO Reports and many other features that can be utilized in Bing Webmaster Tools for the benefit of your website.
What is Bing Webmaster Tools?
As the name implies, Bing Webmaster Tools is an SEO helper tool for the Bing search engine. You could say Bing Webmaster Tools works like Google Search Console, only the search engine used is Bing.
What are Bing Webmaster Tools and their functions?
- Monitor website performance and conduct keyword research.
- Monitor indexing and crawl control of your website.
- Block article content that does not need to be indexed.
- Check for and resolve malware or spam on websites.
- Report spam links pointing to websites.
After knowing the benefits, you may be looking forward to using Bing Webmaster Tools and doing SEO optimization which will certainly have a positive impact on your website.
How to Use Bing Webmaster Tools
You can read a complete guide on how to manually or automatically submit a website to Bing.
After successfully verifying the website, then you can access all the information related to SEO that you are looking for in the Bing interface which is simple and easy to digest.
This dashboard provides a quick report of a website’s search performance in the form of a graph showing the number of clicks, impressions, average Click Through Rate (CTR), average position, crawl requests, crawl errors, and number of indexed pages.
You can also see a summary of the SEO errors and the remaining daily URL Submissions (100 quotas per day).
In the search performance menu you can see details about keywords such as in the Home menu, at the bottom you can see a list of keywords that led to your website.
This menu is useful for checking website pages that will display two data namely indexing status and SEO issues. In addition, you can also request indexing if the web page is not already registered with Bing.
The Site Explorer menu allows you to browse URLs and sub-URLs on websites, you can see a list of domains and subdomains, crawl information, folder information, URLs and an indexed summary.
In the Sitemap menu, you can see a summary of known sitemaps, sitemaps with errors and warnings, and the total URLs discovered.
This sitemap is a website map that Bing uses to explore websites which will speed up the crawling and indexing process of your website.
How to submit a sitemap to Bing Webmaster Tools is also easy, follow these 3 steps:
Click the “Sitemap” menu.
Click “Submit Sitemap“.
Paste your web XML Sitemap and click “Submit” to continue.
Submission URL is a useful feature for adding website addresses to Bing so that website indexing can be done in search results.
The sequence of processes in this URL Submission is the crawling process to find website content in Bing search results, followed by the indexing process for the process of storing website content into the Bing search engine database.
In the Backlinks menu you can see the total referring domains, total referring pages and anchor texts pointing to your website.
You can also use the Disavow Links feature to block spam links that point to your website in the following ways:
- Enter the URL of the page, file directory or domain you want to block.
- Click “Disavow“.
In addition to analyzing you can also use the keyword research feature which is very useful to determine what articles you will make next. You also have the option of enhancing existing articles by adding keyword research results.
The SEO Report menu provides a report listing the types of errors, error rates and the number of pages containing errors. You can also practice the given recommendations to improve your website ranking.
You can find SEO problems by using the Site Scan feature, perform a scan to a single page or entire website with a limit to the number of pages you want.
The Crawl Control menu functions to adjust the speed of Bingbot for crawling your website.
You can set the Bing crawler to enter your website sooner or later, so you can limit Bingbot’s activity on your website during peak hours.
The advantage is that your server bandwidth will not be burdened when traffic is increasing sharply, you can simply set Bingbot to move slowly during the busy hours of your website.
You can block Bing search engine access to a page or directory on your website. The Block URLS feature in Bing Webmaster Tools has two options, namely block completely or block from cache. In addition, you can also export to assist in conducting website audits.
You can use the robots.txt tester to test web pages whether they are blocked from the Bing index.
The Verify Bingbot feature is useful to find out if an unknown robot crawls the website, you can block it if the IP address does not belong to the Bing robot.
The Beta version of Microsoft Clarity allows you to view website visitor session recordings, heat maps and insights for free.
You can find out what is done and how visitors interact while on the website. This recording of several visitor sessions is very useful so that you can improve the parts of the website that are less effective or increase the quality of the content so that it gets the attention of visitors.
You can increase your Click Through Rate (CTR) and conversion rate by taking advantage of the Heat Map feature.
You can find out which content posts are most frequently visited and use them with your marketing program.
By using Bing Webmaster Tools, you can show your website in Bing search results with potential traffic above 1 billion per month.
Not only that, Bing Webmaster is equipped with tools to detect various errors in SEO practices. These tools will certainly help you increase the ranking of your website in Bing search results.