Whether you are a beginner or experienced blogger, you need to add a website and check backlinks in Google Analytics.
Google Analytics is very important for every website and is one of the most used trackers to monitor traffic to a website.
In addition, it also has various metrics that can be measured and help us in analyzing traffic to visitor activity on your website.
Day by day, the features in Google Analytics are getting more complete and of course easier to use.
What is Google Analytics?
Google Analytics is a tool created by the internet giant Google to make it easier for Webmasters to know how far a website has grown over time from a visitor/traffic point of view.
Google Analytics, like Google Search Console, is an important tool for bloggers to develop websites.
The difference is, Google Search Console focuses on making it easier for bloggers to monitor the performance of their blogs in search engines, the number of links that are linked internally and externally, performance and keywords in search engines, and various other related things.
Google Analytics focuses on helping to monitor the number of visitors to your website, demographics (location, browser used, percentage of visitors on the website, age and gender analysis of visitors, etc.), where they found the website and so on.
Basically Google Analytics helps you to find out how famous your website is on the internet based on the number of visitors over time.
What are the benefits of using Google Analytics?
As mentioned above, Google Analytics helps you to find out how big the number of your visitors over time after adding your website.
Google Analytics also provides benefits for you to learn who visits your blog, where most of them get to your blog (can be from the Google search engine, forums, social media and so on), how long they spend on average your blog, which articles are read the most, how you get visitors and so on.
The benefits you can get when the Google Analytics code is installed on your blog. You can find out where visitors are coming to your blog.
If you check backlinks in Google Analytics, it will be useful to find out the source of website backlinks.
So if you know if the most visitors come from Facebook and Twitter, then you have to maintain it by continuing to share your articles on these social media.
Also, of course you have to optimize SEO so that the website’s performance on Google and other search engines increases so that the number of visitors who come can increase in number.
In addition, you can learn how many unique visitors (the first visitors to your website), page views, and total visitors and total page views on your website since Google Analytics was installed. The tool also tells you monthly visitors, bounce rate, and daily visitors in real-time.
How to Add Website in Google Analytics
Adding a website in Google Analytics actually only requires a few easy steps, as follows:
- Open Google Analytics and log in with your Gmail account.
- In Google Analytics click “Add Website Profile”.
- Select “Add a Profile for a New Domain” then enter your blog’s URL in the box that contains http:// and then click “Continue”.
- Copy all existing tracking codes (don’t miss any codes).
How to Add Website in Google Analytics for Blogspot
There are two ways you can do, first log in to Blogspot, go to “Settings” and then select “Other“.
If you already have a Google Analytics account, then just enter your Web Property ID.
Find the ID in the Google Analytics tracking code that you previously copied, then click “Save“.
The second way, log in to Blogspot and then go to the Templates section. Click “Edit HTML” and hover your cursor at the bottom of the code provided.
Look for the </head> tag and paste the Google Analytics tracking code just before the </head> code.
Click “Save” Template when finished.
How to Register a Blog on Google Analytics for WordPress.org (Web Hosting)
Make sure you have copied the Google Analytics tracking code as mentioned above:
- Log in to the Dashboard, then on the left select “Appearance” and select “Editor“.
- After the Editor page opens, on the right select the header.php section.
- In the header.php section find the <body> tag and paste your Google Analytics tracking code right after that tag.
If you are unsure or find it difficult to implement the methods above, it is recommended that you use the MonsterInsights plugins.
Install the plugin in the Plugins section => Add New => type its name => Install, and then activate the plugin.
Go to the Settings section of your Dashboard, then select the plugin and enter the Google Analytics tracking code that you copied into it.
For some free or paid WordPress themes, a special box is usually provided to install Google Analytics by copying the tracking code into the box.
Keep in mind that adding a website in Google Analytics takes about 12 to 24 hours before the data reports about your website visitors can be seen.
How to Check Backlinks in Google Analytics
You need to know in Google Analytics, backlinks are called sources. Check at the top left side of the page to see if you selected the correct profile and website.
Dropdown Acquisition Reports > Traffic Acquistion
Here you can check backlinks both in graphical and numerical views.
You can also use advanced techniques to check backlinks, click “Add Comparison“.
Select “Dimension“, dropdown and you can choose age, city, country, gender and various other options.
You can see the result in the image below: